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Pandemic Creativity: Splash of Daisy by Roxie

Splash of Daisy Roxie Chitribe

New mother Roxie Goldberg was looking for a creative outlet when she discovered watercolors. What started as a DIY passion project for her friends and family has turned into an Etsy shop. Find Hannukah and other Holiday cards and stationery all handmade by Roxie from Splash of Daisy today. The name is also her daughter’s name: Daisy Rae.

You can be exhausted, you just had a baby, there’s a pandemic going on and you’re not sure what tomorrow is going to bring — but if you put your energy into things you can control, things you can learn, things that make you happy, the sky’s the limit for what you can accomplish.

Roxie Goldberg, Creator of Splash of Daisy

Meet Roxie Goldberg and Splash of Daisy

Where are you living right now during the Pandemic? 

I am living in Lakeview.

How is life different for you recently?

My baby, Daisy Rae, was born in January (before the pandemic). As we were just starting to get out of the house two months later, with our new normal of being a family of three, the pandemic hit, and we were back to staying inside! 

Favorite takeout spot during the Pandemic?

I love Milt’s BBQ! It’s been my husband and my go-to takeout place since we were dating. We always split the chicken fingers and brisket chili! 

What do you for work?

When I am not on maternity leave, I am a 2nd-grade teacher in the northwest suburbs.

How do you stay motivated during the Pandemic? 

Just like in the beginning of the pandemic, I work when my baby naps! Every couple of weeks, I create new goals! I have a long list of ideas for new card designs, and I work on a couple of designs per week.

How has running a new business been uniquely challenging during the pandemic?

Since it is a Pandemic, I have been ordering all of my supplies online. While there are plenty of reviews and photos of various brands, it would be really helpful to be able to go into a store and shop for these products.

What are the most important takeaways from this experiences?

 You can be exhausted, you just had a baby, there’s a pandemic going on and you’re not sure what tomorrow is going to bring — but if you put your energy into things you can control, things you can learn, things that make you happy, the sky’s the limit for what you can accomplish.


Pandemic Creativity & Splash of Daisy

What is Splash of Daisy?

Splash of Daisy sells greeting cards and stationery using watercolor.  The artwork is sometimes light and sometimes bright but always glowing and playful. Utilizing both soft and bold watercolors, the whimsical style always contains a splash of fun! All of the designs are created by Roxie.

Tell us about your creative process

I usually sketch out an idea using paper and pencil. Then I use watercolors to create my designs. Once it’s all dry, I scan the design and make adjustments using Adobe Lightroom — enhancing the color if it didn’t scan well or taking out any splattered specks. Next, I send the design off to the printing company!

Photographing my artwork and listing it on Etsy is a fun project in itself! Recently, I sold my cards to a florist in Lincoln Park. I would love to continue seeing Splash of Daisy products on the shelves of various stores!

Splash of Daisy Roxie Chitribe

What inspired you to create Splash of Daisy?

As a new mother, I wanted an outlet for creativity and something fun to do as my baby napped. I also needed a reason to put off doing laundry or cleaning up around the house, so I decided to take up watercolor after watching videos of DIY crafts.

All of my supplies were ordered off Amazon, followed tutorials on YouTube, and then I created my own original designs. I started making birthday and anniversary cards for friends and family. For the High Holidays, I decided to make my first line of greeting cards to sell for Rosh Hashanah.

Friends said they never sent Rosh Hashanah cards in the past, but they loved the idea of sending some love through snail mail, especially this year. I wanted to help people connect with family and friends with a more personal touch given everything going on around us.

The Rosh Hashanah card sales were successful, and I decided to create more lines of greeting cards. My sister who is a graphic designer created my logo using my daisy watercolor design, and now I have several cards on Etsy, including Chanukah cards.

Splash of Daisy Roxie Chitribe

Learn More on Instagram

Follow Splash of Daisy on Instagram @splashofdaisy. The Instagram account is filled with promos, giveaways, and new designs from Roxie. You can also favorite Roxie’s shop on Etsy so that you can get updates on new products. More personalized products will be coming soon!


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